Consumer reviews and testimonials is a strong supply of third-party validation and credibility when included with a content marketing strategy that is overall.
Today’s MarketingSherpa post discusses how one customer marketer — in a small business area that is possibly hostile to good consumer feedback — initiated a campaign to earnestly include consumer reviews to its advertising mix.
Check ‘n Go is a payday financial institution with a give attention to short-term customer financing with stores heading back nearly two decades and, now, an on-line choice for loans also.